![]() Since the film is college-themed, we incorporated elements such as whiteboards, markers, rulers, and benches,” says Sivaprasad. For example, for the line that talks about hatred, someone giving a speech to spread hatred was used as a caricature. “They gave us the lyrics and explained what they wanted for specific lines. It might look like a stop-motion 2D video done with hand-drawn artwork, but it’s actually done using 3D technology.”Interestingly, Sivaprasad’s team was given the project just ten days ago. Usually, lyric videos are text-based, but we wanted an animated one. ![]() Speaking to us about the project, Sivaprasad says, “We had previously worked with Lokesh on Maanagaram and he came to us once again needing a new concept for a lyric video. The 3D visualization and animation studio’s recent work is the lyric video of Kutty Story from Vijay’s Master that has been sung by Vijay himself. Remember the scenes in Puli involving lilliputs? How about the head that moves around in Kaashmora? Or perhaps the world-cup from Thittam Pottu Thirudura Kootam, the Thalapakatti biriyani ads? Did you know that the Jaguar car from Maanagaram was actually a Skoda car in most of the shots that were digitally revised to look like a Jaguar? The graphic rendition and pre-visualization for these films was done by Sivaprasad Velayudham’s company Realworks Studios, which is based out of Coimbatore.
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